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Jonathan Wilson, PhD, started his career over twenty years ago in the advertising industry, later moving into academia and consulting. He specializes in what he calls the ABCDs of Business and Culture: Advertising, Branding, Communications, and Digital. He has spoken at more than 100 conferences and published more than 200 article and papers.
Wilson’s body of work covers corporate identity, food, fashion, sport, tourism, music, technology, ethnicity, religion and popular culture. Islamica 500 lists him in the “Top 50 Global Thought Leaders” for his work in Islamic Economics, Halal Branding, and Muslim consumers. His papers on Halal and Islamic Branding are currently some of the most widely cited globally. His research on Inconspicuous Branded Consumption and Luxury has been published in the Harvard Business Review and in the Journal of Marketing Management, where it received the 2016 Best Paper Award. Amongst others, Jonathan holds roles as a Halal Branding and Marketing Consultant to the Ministry of Tourism, Republic of Indonesia; Editor-in-Chief for the Journal of Islamic Marketing; an Executive Trainer for Al Jazeera Media Network in Qatar; an Advisor to innovation and research firm Stylus and consultant to luxury fashion brand The ISHU. |
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