Michelle Smyth is the Co-founder and CEO of Pay Your Selfie, a startup that pays people to take selfies of themselves performing specific tasks. These photos are then used to help solve the marketing objectives of Pay Your Selfie's clients, providing a powerful new channel for product and service visibility.
Participants access lists of tasks – for which they can get paid between twenty cents to one dollar each – on Pay Your Selfie mobile platform (available on iOS and Android).
Since the site the launched in 2015, the number of users has doubled and more than 100,000 selfies have been submitted.
Pay Your Selfies' client list includes top brands such as Crest, Freshii and SkinnyPop, among others.
Prior to Pay Your Selfie, Smyth worked as the Director of Marketing for LaunchPoint Corporation and Discovery Health Partners, where she helped lead all marketing, thought leadership and communications for the healthcare analytics services and solutions provider.
he has also worked Hewlett-Packard, Ketchum and S&S Public Relations.